“Deb was one of our greatest assets during our recent launch. We had a goal to get 500 members, but after a week of open cart, we ended up exceeding that and getting 982 members.”
Rachelle
WHO'S FOLLOWING UP WITH SARAH?
Your business
shouldn't feel
this manual.
Sarah messaged you on Tuesday. She wanted a bit more information, wasn't quite ready to buy, and she's still waiting.
Now imagine you had an AI assistant that answered her straight away, even at 1am. Whether she messaged you on Instagram, Messenger or your website, it all landed in one place. Follow-up happened on its own, and you didn't have to remember a thing. That's what I build for you.
your business can remember this stuff ♡
SOUND A LITTLE FAMILIAR?
If this sounds familiar, we should probably talk...
Maybe a lead comes in, you make a mental note to follow them up... and remember three weeks later while you're making dinner.
Or maybe you do have systems. Quite a few, actually. Customer details in one place, email somewhere else, something else doing bookings - and somehow you're STILL copying things from one place to another.
Erm... it's 2026. Why are we still doing this?
If you're paying for clever technology, it should probably be doing some of the work. Otherwise we've basically just replaced the filing cabinet with 14 browser tabs 😂
That's the stuff I love fixing.
I look at what's messy, manual, duplicated or quietly disappearing into the abyss, then simplify it, connect it and automate the bits that have no business still needing you.
Leads get followed up. Appointments get booked. Customers know what's happening. Your brain is officially allowed to stop being the operating system.
MY CORE PACKAGE
The Works.
A sexy new website is just the beginning. It's smart too.
Not only do you get the shiny new website, but you get all the clever stuff happening behind it too. When someone gets in touch, they hear back. Your conversations all live in one place. Revolutionary, I know. You know who's just enquired, who's waiting for a quote and who's ready to go. Follow-up happens without you having to remember it, and if people need to book, they can.
Basically, your business gets a brain of its own. Which is handy, because yours has other things to do.
Never miss an enquiry
When someone gets in touch through your new website or connected channels, they can hear back straight away, even if it's 1am.
Every conversation in one place
Your website, email and connected social conversations all live in one place. Revolutionary, I know.
Know exactly where every lead is up to
You know who's new, who needs a call back, who's waiting for a quote, who's booked and who's ready to buy.
Follow-up without the remembering
Interested people don't disappear because you got busy; follow-up keeps happening in the background without you having to remember it, because your brain has enough tabs open.
A website that actually does something
A shiny new website built to turn visitors into enquiries, because looking good is lovely but having an actual job is better.
Bookings without the back-and-forth
If you take appointments, people can choose a time that works without three days of “How's Tuesday?” emails.
I build it, connect it and manage it. You just use the parts you need.
THIS IS WHAT I MEAN BY SMARTER
Meet Betty.
My AI assistant.
She doesn't forget Sarah. When someone sends me a completely normal Instagram message asking if I can help with their business, Betty can have the conversation, answer their questions and collect what I need.
And that's where it gets interesting. Your version could send information, start follow-up, book appointments, let you know the moment someone needs a real person, or kick off whatever happens next.
She's not just there to answer questions. She can actually make things happen.
Betty is only one example. Yours would be built around your business, your customers and the way you work. The point isn't to fill your business with AI. It's to stop you being the person who has to remember everything.
See If The Works Is A Fit →click to watch ⤷
Or say hi to the real Betty → She's hanging out in the corner. Go on, try her.
A LITTLE PROOF
Turns out, I’ve been fixing complicated business stuff for a while.
The tools have changed over the years. The job hasn’t really: work out what’s getting in the way, make the moving pieces work better, and get a useful result.
“I’m getting 5x more leads than I was doing it myself and my retention rate on those that opt in is crazy awesome.”
Senka
“Honestly Deb, I have never had anyone be so on it before and it means a LOT.”
Scott
HOW I HELP
Maybe you don’t need The Works.
Sometimes the whole business doesn’t need fixing. Maybe it’s your website. Maybe enquiries are disappearing into the abyss. Maybe your follow-up is held together by memory and good intentions. Or maybe you’ve accumulated a handful of systems that really should be speaking to each other by now.
I can fix individual pieces too, from websites and landing pages to bookings, follow-up, automation, AI and the messy connections in between.
Not sure what you actually need? Tell me what you’d like to make easier and I’ll help you figure out the rest.
Tell Me What You Need →
The robots are here, you canstop doing the boring stuff now.
Automation isn't about replacing the human part of your business. It's about giving the repetitive stuff to the robots, so you have more time for the work that actually needs a human. Conveniently, that's you.
ABOUT ME
Hi, I'm Deb.
I really like fixing this stuff.
I've been building things online for around 20 years, which feels slightly horrifying when I say it out loud 😂
I've built websites and funnels, run a digital agency, worked in sales and marketing, and helped business owners turn ideas into actual growth. Basically, I've spent a very long time figuring out why things aren't working - and how to make them work better.
Along the way, I took a slightly unexpected detour into law, qualifying and practicing as a lawyer before stepping away from legal practice. Turns out the skill set fits surprisingly well - give me something complicated and messy, and I'm very good at finding the gaps and making sense of it.
These days, I bring all of that together with automation and AI to build smarter, simpler businesses where the owner doesn't have to be the person holding every single string.
The goal isn't more technology. It's less stuff for you to think about.
HOW IT WORKS
From chaos to clarity (without the headache).
01 - FIND IT
We work out what's actually happening.
What's manual? What's duplicated? Where are leads disappearing? And what are you paying for every month that nobody can quite remember why you have?
02 - BUILD IT
I build the system around your business.
Then I sort it out. We simplify what you've got, ditch what you don't need and make the important stuff happen when it's supposed to, without adding another 14 things for you to manage.
03 - BREATHE
Your business stops relying on your memory.
Things happen when they're supposed to happen, even when you're not sitting there making them happen. Wild concept, I know 😂
READY WHEN YOU ARE
Ready to make business easier?
Whether you're interested in an AI assistant, The Works or something in between, tell me what your business needs. I'll help you work out the sensible next step.
Simpler systems.
Brighter days ♡
Brighter days ♡