Done-for-you systems for women entrepreneurs

More leads.
More clients.
Less chaos.

You're great at what you do. But somewhere between "interested" and "paying client," things are quietly falling apart — and you know it. That's where I come in.

15+
Years in marketing
100%
Done for you
NZ
Based, global clients
Deb Malone — systems and marketing expert

Can I describe your week for you? 😅

You're doing ALL the things — showing up, creating content, having conversations. But somehow leads are still going quiet, calls aren't converting, and the follow-up? Yeah, it's living on a sticky note somewhere.

Someone enquires and you think "I'll follow up tomorrow" — and then a week goes by 😬
People book a call and just... don't show up. No reminder went out. You didn't even know until you were sitting there waiting.
You've got a CRM (maybe even GHL!) but honestly you're using about 10% of what it can do.
Your follow-up process is basically: remember, panic, send a rushed message, repeat.
You KNOW there's money sitting in your database from people who showed interest — but you have no idea how to wake them up.
The tech side makes your brain hurt and you just want someone to build it so you never have to think about it again.

If you nodded at even two of those — hi, I'm Deb, and I fix exactly this. 👋

Deb Malone

About Deb

I've been inside the chaos.
I know exactly where it breaks.

I'm not guessing at what's going wrong in your business — I've lived it from the inside. I spent time as Sales Manager inside a high-ticket coaching business, building the entire backend from scratch: booking systems, reminder sequences, follow-up automations, pipelines. I saw firsthand how many sales were quietly slipping away, not because the offer was wrong, but because the system wasn't there to catch them.

Before that, I ran a digital marketing agency for 15 years, working with businesses across New Zealand and around the world on websites, Facebook ads, funnels, and lead generation. I also trained as a lawyer — so when I build something for you, it's structured, precise, and built to actually hold up.

Now I take all of that and build it for women entrepreneurs who are done doing everything manually and ready to have a system that works as hard as they do.

Work with me

Not sure where to start?
That's okay — I've got you.

Some women come to me knowing exactly what's broken. Others just know something's off but can't put their finger on it. Either way, there's a right place for you to start — and I'll help you figure out what that is.

✦ Start here

Not sure what's leaking?
Let's figure it out first.

Before you fix anything, it helps to know exactly what's broken. These two options are all about getting you clarity — so you're not throwing money at the wrong problem. Think of them as a proper look under the hood before we start the work.

Revenue Leak Audit

For those who know things are slipping but aren't sure where

"You're getting enquiries and bookings — but you're not sure you're making the most of the opportunities coming in."

What's included

  • Lead generation process review
  • Follow-up process review
  • Booking process review
  • Top 3 revenue leaks identified
  • Personalised audit video walkthrough
  • Prioritised recommendations
You'll walk away with Clarity on exactly where opportunities are being lost — and what to fix first.
Funnel Fix Intensive

For those ready to work through it live and leave with a plan

"You know something isn't working — you just don't know where to start."

What's included

  • 90-minute Zoom strategy session
  • Lead gen, booking, follow-up & conversion review
  • Live, collaborative problem-solving
  • Prioritised 90-day action plan
You'll walk away with A clear picture of what's working, what's not, and exactly where to focus next — mapped out with you, live.
Not sure which one? The Audit is best if you want an outside eye and a written report you can take away. The Intensive is best if you want to talk it through live and leave with a plan already mapped out. Either way, I'll point you to the right next step based on what we find together. 😊

✦ Already know what you need?

Sometimes you don't need to figure out what's wrong.
You just need someone to fix it.

You know leads are going cold. You know bookings are dropping. You know your database is sitting there doing nothing. Here's how I can help — pick the one that fits.

More Leads

For those who need more of the right people finding them

"Not enough of the right people are finding you or joining your world."

What's included

  • Lead magnet strategy and creation
  • Landing page and thank you page
  • Lead capture setup and automation
You'll walk away with More of the right enquiries coming into your business.
More Bookings, Less Chasing

For those tired of no-shows and manual follow-up

"People enquire, forget to book, ghost you, or don't show up."

What's included

  • Full booking funnel with calendar integration
  • Confirmation emails and SMS reminders
  • Complete no-show reduction workflow
You'll walk away with More appointments actually kept — and far less time spent chasing.
Email Nurture System

For those with leads who go quiet before they buy

"People enquire, join your list — and then disappear."

What's included

  • Welcome and nurture sequences
  • Relationship-building automation, start to finish
  • Strategy behind what to say and when
You'll walk away with Warmer leads and an inbox that keeps working when you're not in it.
Wake Up Your Dead Leads

For those with an existing database sitting idle

"You've already paid for these leads — but they're sitting there doing nothing."

What's included

  • Database review and re-engagement strategy
  • Email and SMS win-back campaign, deployed
  • Results reporting so you know what it earned back
You'll walk away with New revenue from people already in your world.
Turn Leads Into Clients

For those getting enquiries but not enough conversions

"You're getting interest — but too many people aren't taking the next step."

What's included

  • Deep-dive conversion and follow-up review
  • Sales-focused messaging built around your offer
  • Specific recommendations to close the gap
You'll walk away with A clear reason enquiries were stalling — and messaging built to move them forward.
Done-For-You Funnel Build

For those who want the whole thing handled — start to finish

"You know what needs to happen — you just don't have the time or desire to build it yourself."

What's included

  • Everything above, built as one connected system
  • Strategy, build, automation, testing — done
  • Nothing left for you to piece together
You'll walk away with A complete lead-to-client journey, built and ready to run.

✦ Free Quiz

Wondering where your leads are actually going?

Take the 2-minute Revenue Leak Score quiz and find out exactly where your business is losing leads, bookings, and sales — before you spend another dollar trying to fix the wrong thing.

⏱ 2 minutes 💡 Instant results 🎯 Personalised score 📩 Free to take
Find Out Where You're Leaking Revenue →

Get in touch

Ready to stop losing leads
and start converting them?

Send me a message and let's talk about what's going on in your business. No pressure, no jargon, no hard sell — just a real conversation about whether I can help. (Spoiler: I probably can. 😊)

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